Three Reasons Why Keep America Beautiful’s New Study is an Exercise in Corporate Misdirection
Keep America Beautiful (KAB), a nonprofit organization working on behalf of corporate giants such as Coca-cola, PepsiCo and McDonald’s has released a new report revealing the findings of a decade of litter collection in the US. KAB launched in the 1950s and created the notorious ‘Crying Indian’ PSA, a public relations effort to redirect the…