Organize a Brand Audit

Let’s reveal who’s really responsible for plastic pollution


Help bring accountability to Big Plastic polluters by organizing a brand audit in your community! This massive, rolling citizen science project with the #breakfreefromplastic movement spans from San Francisco to Surabaya. It’s a great way to clean up your community while participating in the global movement working to end plastic pollution. Ready to take action with us?

What is a brand audit?

A brand audit is like a litter cleanup – but in addition to picking up trash from a beach, park, or other public area, participants audit the products and materials that are ending up in the environment. Together with our partners in the #breakfreefromplastic movement, this data will help us hold companies accountable for their waste.

Your Brand Audit can be big or small: a solo activity, or a public event with lots of volunteers. Either way, you’ll be taking part in a global movement that’s shining a light on the true culprits of plastic pollution. This global data set informs and supports campaigns from The Story of Stuff Project and the #breakfreefromplastic movement, and is already fundamentally transforming the conversation around plastic waste in the environment.

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Read:What we learned from 100 cleanups around the world – and what comes next