What is a brand audit?

A brand audit is like a litter cleanup – but in addition to picking up trash from a beach, park, or other public area, participants audit the products, materials and brands that are ending up in the environment. Together with our partners in the #breakfreefromplastic movement, this data will help us hold companies accountable for their waste.

Your brand audit can be big or small: a solo activity, or a public event with lots of volunteers. Either way, you’ll be taking part in a global movement that’s shining a light on the true culprits of plastic pollution. This global data set informs and supports campaigns from The Story of Stuff Project and the #breakfreefromplastic movement, and is already fundamentally transforming the conversation around plastic waste in the environment.

Get Started

Download the guide

Learn more about what’s involved in organizing a brand audit by checking out our organizer’s guide with everything you need.

Submit your data

Once you’ve collected your data, add it to the global #breakfreefromplastic dataset.

We’re here to help

Questions? We’re here to help. Email us at [email protected] if you’d like to learn more.

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