The new strategy to hold Big Plastic accountable

Every year, thousands of people get together to clean up the waste that washes onto beaches around the world – but more plastic always reappears. To break the cycle of plastic pollution, we need to do things another way.

This year, we’re not just cleaning up trash – we’re bringing accountability to the companies that create it.

To do so, groups and individuals around the world are organizing brand audits. So, what is a brand audit?

It’s a global cleanup with a healthy dose of citizen science! From September 10-16, volunteers around the world will be picking up litter at beaches, parks, and other public spaces. In addition to collecting waste, they’ll be tallying what brands and products show up most often. This data will help The Story of Stuff Project and our partners in the #breakfreefromplastic movement identify the companies whose products most often end up in the environment, so we can work together to hold them accountable for their waste. Take a look at this video to learn more:

Want to get involved? Here’s how you can participate:


Brand Audit Events

Join a brand audit happening near you! Don’t see one in your area? Check back as we continue to update this directory; or, step up to the plate by organizing an event in your community!

Australia

  • Melbourne – September 15, 9:30am – info & RSVP
  • Wollongong  – September 15, 9:00am – info & RSVP
  • Sydney, Pennant Hills Park –  September 16, 10:00am – info & RSVP
  • Sydney, Manly Beach – September 15, 2:00 pm – info & RSVP

Brazil

Cayman Islands

  • George Town – September 15, 1:00pm  – info & RSVP

Cyprus

  • Karaagaç, Kyrenia – September 15, 4:00pm info & RSVP

Hong Kong

  • Shek O Back Beach – September 15, 10:00am info & RSVP
  • Lantau Island – September 15, 2:00pm info & RSVP

India

  • Juhu Chowputty beach, Mumbai  September 10, 11:00am info & RSVP
  • Bengaluru – September 16, 7:00am info & RSVP
  • Bengaluru – September 16, 4:00pm info & RSVP

Latvia

New Zealand

Portugal

  • Lisbon – Friday, September 14, 9:30am info & RSVP
  • Lagoa de Óbidos – September 15, 9:30am info & RSVP
  • Sintra – September 8, 10:30am info & RSVP

South Africa

South Korea

Tanzania

  • Dar es Salaam – September 15, 7:30 am  info & RSVP

United Kingdom

United States

California

Colorado

  • Wheat Ridge – September 16, 4:00pm – info & RSVP

DC

Delaware

Idaho

Massachusetts

  • Gloucester  September 12, 10:00am – info & RSVP

Michigan

Minnesota

Missouri

  • Lee’s Summit – September 10, 8:00am – info & RSVP
  • Peculiar – September 15, 3:00pm info & RSVP
  • Warrensburg – September 16, 1:00am info & RSVP

New York

  • Castleton-on-Hudson – September 16, 11:00am – info & RSVP
  • New York – September 16, 10:00am – info & RSVP

Oregon

  • Portland – September 15, 9:30am – info & RSVP
  • South Beach State Park – September 12, 9:00am – info & RSVP

South Dakota

Texas

Virginia

Vermont

Washington

Wisconsin

  • Watertown – September 15, 3:00pm – info & RSVP